Beauty Power Launches Peptide Lash & Brow Serum

FOR IMMEDIATE RELEASE

New prostaglandin-free eyelash serum pairs three peptides with hyaluronic acid and pro-vitamin B5 in a clear, water-based gel made for sensitive eyes

SANTA CLARA, Calif., November 2026. Beauty Power, the professional beauty tools brand founded by licensed esthetician Viktoryia Tsishko, today announced the launch of Beauty Power Peptide Lash & Brow Serum, a daily eyelash serum and brow conditioner built around a three-peptide complex. The formula is free from prostaglandins, hormones, parabens, fragrance and alcohol, and was developed for people who want longer-looking, fuller-looking lashes without the irritation many of them associate with conventional lash growth serums.

Many popular lash serums rely on prostaglandin analogs. They can deliver visible results, but they are also linked to redness, itching and darkening of the skin along the lash line, which is why sensitive-eye clients and contact lens wearers often stop using them. Beauty Power Peptide Lash & Brow Serum takes a different route: a peptide-based formula that conditions the lash line and helps lashes look longer, denser and less prone to breakage.

"In 18 years of working with lashes, the question I hear most is: is there a serum that works but won't make my eyes red?" said Viktoryia Tsishko, founder of Beauty Power. "That is exactly why we made this one. Peptides, hydration and a fine brush that puts the serum only where it belongs, on the lash line, never in the eye."

Results customers can measure

In a 4-week consumer perception study, 96% of users noticed longer, thicker-looking lashes within 4 weeks.* Every box includes a lash-measuring ruler card, so customers can track their own progress from day one instead of guessing.

What's inside

Palmitoyl Pentapeptide-17: for longer-looking lashes
Acetyl Tetrapeptide-3: for denser-looking roots
Palmitoyl Tripeptide-1: to condition
Hyaluronic acid: to hydrate
Pro-vitamin B5 (panthenol): to hydrate and help reduce breakage

Product highlights

Prostaglandin-free and hormone-free, made for sensitive eyes
Water-based gel that dries clear, so it sits invisibly under makeup
Dual use: upper lash line and brows, morning and evening
Fine precision brush for a thin, controlled line at the lash root
Lash-measuring ruler card included to track results week by week
Free from parabens, fragrance and alcohol. Cruelty-free
4 mL / 0.14 fl oz in a brushed-gold tube, gift-ready gold box. 12 months after opening

How to apply eyelash serum: a thin line with the fine brush along the upper lash line

How to use

Cleanse and make sure the area is completely dry.
With the fine brush, draw one thin line along the upper lash line and on the brows, morning and evening. Do not apply to the lashes themselves, the lower lash line or into the eyes.
Let it dry before applying makeup.

Availability and pricing

Beauty Power Peptide Lash & Brow Serum is available now for $39.99 at beautypower.pro/products/peptide-lash-brow-serum.

Want the full routine? Read our guide: Best Eyelash Serum for Sensitive Eyes (2026): Why Peptides, Not Prostaglandins.

About Beauty Power

Beauty Power designs professional-grade beauty tools and care products used by more than 1,000,000 customers worldwide. Founded by licensed esthetician Viktoryia Tsishko, the brand is known for hand-finished details such as ApexAlign™ on tweezers and CleanCut™ on nail tools. Beauty Power's Nail Care Set earned the Allure Best of Beauty 2025 Award, and its Reusable Eyebrow Razor earned the Allure Best of Beauty 2026 Award. Viktoryia works with clients at Beauty Power Studio in Santa Clara, CA, and has trained 30,000+ beauty professionals worldwide.